Website Analytics

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” Jim Barksdale

Key metrics for better decisions

NELiX typically installs a free service called Google Analytics. Google Analytics is a web tracking software that provides insight to how your visitors came to your website and what they do when they are there. This information can prove to be very valuable when determining the return on investment related to certain marketing channels.

Google Analytics is easy to setup and is included with most projects. We use this technology to display key metrics on user demographics and interaction within your website. NELiX will help determine the conversion definition and set up goals that can be converted into scheduled or on-demand reports. We use information to track user behavior to better plan a strategy that encourages conversion. Often times the data will present an unexpected reality or expose a weakness in the usability.

The data exists. Figuring out what it means and what to do next is where we come in.

Let's talk Web Anaytics