Search Engine Optimization

“Websites promote you 24/7: No employee will do that.” Paul Cookson

Play nicely with Google

The first step to SEO success is building HTML that Google can easily crawl and index. Every new website project we build is delivered with WC3 validated HTML and CSS. During the development stage, we make every effort to improve your organic SEO efforts with keyword targeted code that follows best practice standards.

As part of our SEO efforts for new or re-designed websites, we provide:

  • Keyword Report
  • META Tags (Content, Description, Title)
  • Keyword Density Opportunities:
    • File Structure (naming of files and folders)
    • Proper usage of HTML (H1, H2, H3, etc)
    • Alt Image Attributes
    • Anchor Links
  • Canconical URLs for ranking signals
  • Open Graph images and content for social media sharing
  • XML Sitemap
  • Robots.txt (no-index and no-follow)
  • 301 Redirects for old pages to new pages
  • Installation of Google Analytics
  • Setup of Google Site Console (formerly Google Webmaster Tools)
  • Ownership claim of Google Local Business
  • Re-submission to Google and Bing

We check most of the boxes for SEO, but the ultimate decision lies within each search engine. If you are interested in a website synopsis, give us a call today and find out what we'd do if you were a NELiX client.

Let's talk SEO